It’s totally acceptable to judge food by its label and its packaging, especially as dining / eating trends such as ‘street food’ and ‘fast casual’ soar in popularity.
The assumption being that if a company cares enough about how they present their produce, they likely care just as much about the look, taste and quality of what’s inside.
At Smart Hospitality, we balance the design and messaging of your packaging against functional aspects such as food protection and safety. Working in accordance to current food and drink labelling guidelines, we’ll help you to ensure your packaging design gets your products of the shelves and into the hands of your target customer.
Therefore, many important elements must be considered: what materials will allow for maximum product freshness and protection? Will you need a flexible or rigid container to support your product? How much space do you need for messaging? Will the shape and size of your packaging make your product easy to ship to your retailers? How much will it cost to get them there?
These are all questions that will play a part in the design process: Smart Hospitality will ensure they are addressed.
