Email Marketing is the quickest way to really boost your business, often yeilding instant results for your venue
Connect with thousands of people via email, inform them, promote to them, retain and engage them... get busy!
Having a sound database of prospective new clients is just the half of it! Sure, it's a step in the right direction when it comes to focussing your marketing, but what are you going to do with it to try and drum up new business?
And what of the logistics to sending out such an email to a large number of people? Well, do not fear, this is also something our hospitality marketing specialists are ofay with! Firstly, we'll cleanse your email list, ensuring all duplications and 'bad' data is removed. If the list needs to be further segmented then of course we will ensure this is done too. And then to work we go! We'll schedule the email to go out on a certain day at a certain time, and we'll run the process from our our very own server. All you need do is sit back, relax and wait for the bookings to come flooding in. Simples! If that wasn't enough, we'll also send you a detailed report once the campaign (or series of campaigns) has been run so you can measure and analyse its results. Pretty neat huh?
Direct Mail
Tactile and tangible marketing material is still a favoured method of really defining the quality of your product, service an venue, good old faithful!
Email campaigns are most successful when used alongside other marketing techniques, such as direct mail. Direct mail can take the form of a flyer, a leaflet or a postcard: its basically something tangible that is delivered direct to your existing and prospective customer base with a sole purpose to attract more business.
A beautifully-written, perfectly-presented, incredibly-personalised and well-timed piece of direct mail can have impressive results for your hotel or restaurant, especially when contacting existing guests.
As with our email marketing service, we will also provide you with a full analysis of your campaign once it has run its course. We can find out how many people engaged with your sales' mail, how many people ordered off the back of it, and how many people have kept it for future use.
The easiest way to think of it is like this... just 'existing' online isn't enough anymore: you also have to interact with your 'live' audience. And the best way to do that is to utilise your social media (Facebook and Twitter for example), send targeted e-shots (e-marketing) campaigns on a regular basis and physical printed literature. This is what the client wants and needs in order to entice them to stay at your hotel or eat in your restaurant.