Guest profiling is an incredibly specialist & intelligent marketing service that you need to really boost your trade.
We offer this service specifically for the restaurant and hotel industry. From past encounters, you'll have a fine grasp on what constitutes as the perfect guest or diner who is best suited to your establishment.
If only all your customers could be of the same calibre... well they can... you just need a little help to find them! And that's where we come in: offering a guest profiling service second to no other.
First of all, we'll help you to identify your most profitable guests. We'll then analyse this data and cleanse it fully to ensure every single aspect is correct. This is incredibly important as any inaccuracies will have a negative effect going forwards. From these initial findings, we will then approach the most reputable data houses in the UK and work in partnership with them to create a more detailed profile of your 'best guests'. We'll be able to find out all sorts of information; including their income, their council tax band, their marital status, and even their favourite place to shop! The more knowledge we can gather, the better.
From this detailed profiling and cleansing process, we will subsequently be able to supply you with a heap of new data for potential customers that match your existing guest and diner profiles.
And, our services don't just stop there. We can go one step further and design a range of bespoke direct mail communications to target their interests, all of which we can email directly on your behalf (this is called email marketing or e-marketing).
