Wood engraving is a relief printing process (similar to screen printing), and is one of the oldest personalisation techniques used at Smart Hospitality.
Wood engraving is known for its fine lines and is a printing method that lends itself beautifully to our real wood menu covers. A wood engraving is made by cutting and burning an image into the grain of hardwood (i.e. the front, back or spine of your menu cover). To apply colour, the engraved area is subsequently filled with a special type of paint. Multiple colours can be used (just like screen printing), so long as they don't touch. However, for a more authentic look, many of our customers leave the engraving as is.
Engraving is an extremely durable way of personalising your hospitality presentation products. Every menu cover or guest room folder we engrave is done by hand: this requires a lot of creativity, skill and care.
