A menu is not simply a list of dishes you serve, especially not these days.

No… it has a purpose far greater than this. A menu is your number one sales’ tool. It is a place where you can showcase and rave about your cuisine and venue; a place where you can really name your territory in an industry that’s constantly at war.

The first bite is with the eye so, with this in mind, a menu design will create an initial impression before the customer has even seen or tasted the food and drink on offer.

Smart Hospitality can produce the perfect menu for you, presented beautifully to entice your customers and enhance their dining experience. Whether you require a simple typography style menu or something more elaborate with backgrounds, special effects and photography, rest assured that we always ‘hit the nail on the head’ (often first time around as well).

Do you have a special event coming up? Is it time to send out your Christmas menu? Do you need a separate brochure to give away to clients detailing your wedding and corporate packages at an upcoming trade show?

Whatever you need to shout about, and however you want to present this information, our talented and experienced graphic designers will ensure that your marketing material is 100% original and has that all-important competitive edge.

Smart Hospitality can help you to design the following marketing material:

• Advert design for printed publications
• Brochure material
• Leaflets, flyers and mailers
• Postcards
• Posters
• Food and drink menus
• POS and display stands
• Vehicle wraps and stickers
• Exhibition stands and pop-up banners
• Signage and large format, outdoor banners

You must be savvy and put your business head well and truly on when it comes to your marketing material design. Flyers, business cards and leaflets are not just scraps of paper floating around your venue or the streets enveloping your location. Once in the hands of your target audience and established customers, they hold the power to dramatically increase your hotel or restaurant’s revenue stream. Do not underestimate the potential of tangible marketing - something which is easily done in this intensely digital world.

How many business cards do you hand out on a weekly basis? Do you even have business cards?

What about your hotel room folders... do they include writing paper for your guests; writing paper that's branded up with your venue's logo and contact details (a letterhead so to speak). Restaurant receipts: how do they look? They are the one item that your customers will take with them when they leave of course. Hopefully the penny's dropping...

Basically, business stationery is a staple ingredient to any company's marketing regime.  Especially those that deal direct with members of the public on a day-to-day basis and rely on customer service and good hospitality skills.

Paying attention to these finer details with professional stationery design will make your customers feel like you really care about your brand.

If you're looking to design a logo for your restaurant, bar, hotel or spa and you have no idea with regards to concept and design then look no further.

This is perfectly normal by the way, our team of hospitality creatives will relish the opportunity to work with you, (for you, our friend, are a blank canvas).  That's right, we'll assess your business and brainstorm with you until we have all the necessary ammunition to go away and create a range of logo & brand identity concepts that perfectly reflect your business.

A logo is really the best place to start when it comes to branding as it is the first element of your identity that people tend to recognise. It is important; therefore, to really understand that your logo is a means of communicating to existing and potential customers exactly what your business offers. Your clients need to be able to separate you from your competition quickly and be reminded of the quality and service you provide.

That is the big picture, whilst your logo is the image used to encompass it all. This is why you need to work with the professionals!

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Grow your business by defining goals

Love what you do and do what you love. When you discover this, the possibility of being great is massively magnified. This is how we work at Smart. We work with companies that are intent in understanding their direction, who want to know the fastest way to achieve their goals, save money, and discover how they can work less, to create more.

“We value creativity, being the best, contribution, intelligence, fun, learning, growing, investing, gratefulness, passion, freedom and achievement, to name but a few.”

We value providing an honest service that delivers what we promise with complete transparency, because we value making a difference to any business or individual that we work with; this is one of the most rewarding goals for us to achieve. These are the values we strive to hit every day in our work, our lives, and with you; our clients. When you are successful through our passion and hard work, we are successful too.

Simon Hubbard Bsc (MDes)

CEO 
The Smart Marketing & Media Group Limited

Our Client List Includes

Specialist Web Design, Ecommerce and Bespoke Systems

An e-commerce website enables you to open your business for 24 hours a day, 365 days a year, and is perfectly suited for those selling to the hospitality trade. Food suppliers, wine merchants, catering equipment and packaging suppliers, as well as those who sell bed linen and guest house supplies, can really utilise this form of marketing to reach out to a whole new clientele.

Many suppliers to the hospitality trade have been long established and are able to survive without turning to the internet. However, 'to survive' is no longer enough, not in these trying times!

You have to make the best of everything, right here, right now... just think of all that extra business waiting to find you.

At Smart Hospitality, we understand the importance of creating an ecommerce website that suits all your requirements and is easy to navigate for the end user.

Product pages must be made very clear, with simple-to-select options and fast, secure payment gateways. Design is incredibly important. Your ecommerce website has to look clean, professional and stylish. The use of quality photography should really be a priority and is a service we can offer if you don't already have some useable shots.

We also offer bespoke content managed backend systems to help you manage your ecommerce website long after the build is complete. You'll be able to add products, change prices and stock levels, as well as available options and images, quickly and hassle-free. One of our main goals is to ensure your internet journey is as uncomplicated as possible. Likewise, your customer needs to be able to navigate around your site with just as much ease.

Web Design for Hotels, Guest Houses and Property Management

Government research into the hospitality industry showed that there was approximately 55,000 registered hotels, guest houses and bed and breakfast establishments in the UK. This number is consistently growing. Furthermore, of these, at least 60% are independents. Now that's a lot of competition! With so many guest rooms available per annum, you have to stand out from the crowd and utilise every marketing strategy available to you.

At Smart Hospitality, we specialise in hotel website design and offer both brochure style and content managed systems, with the option to integrate a bespoke room booking system and payment gateway. This is not as complicated as it sounds! Basically, a content managed brochure style web build incorporates a very user-friendly, backend system that enables you to update and change your website quickly and effortlessly. Instantly, you'll have control over all your site content; images, photo galleries, pricing, articles and blogs. You name it - you can change it!

With our graphic design skills, we can ensure that you optimise every page to its full potential. Professional photography, a creative use of imagery and complementing fonts will heighten your guests' user experience, as well as providing you with that all important, competitive edge.

At Smart Hospitality, we can also bolt on a room booking system to your bespoke hotel web design.

This booking software will enable you to sell your accommodation online and manage your bookings from one central location. You can access this from anywhere with an internet connection and multiple staff can edit and book on the same diary without the risk of overwriting or double booking. You can be even more savvy with your software and build a subsequent database for email marketing, customising it according to your guests' spend history.

The adage "A picture is worth a thousand words" could not be more true when it comes to tackling emotive and desirable subjects such as food photography and drink photography. It is a fact that good quality pictures sell a product better than any other information that you can give to somebody.