Sakura restaurant required imagery of their restaurant to promote the venue on their website and promotional material. Sakura restaurant photography shoot was conducted between service hours and based around factors such as natural lighting, to capture the mood and atmosphere of this impressive and popular Japanese venue. 14 final images supplied to client.

Blummys commissioned Smart to capture imagery of their newly refurbished venue. The venue is positioned in an affluent area of central London and has been designed and finished to an exceptionally high standard. Captures included external, and interior shots, to promote the restaurant on the internet, and in printed media. 16 images supplied.

Sakura Japanese restaurant commissioned Smart to capture food photography after seeing our large and creative portfolio of client work. Sakura required high end, on-site food photography to advertise their extensive sushi bar, traditional Japanese food and drink offer. We used specialist lighting techniques to capture a stunning collection of photographs. 50 images supplied.

Blummys offer an upmarket Italian dining experience of fine food and wine.  Based in an affluent area of London, Blummyz required on-site food photography services to capture imagery to incorporate into their website, and also to use in publications and marketing material. All images were captured in a high resolution format, using specialist lighting and capture techniques.  40 images supplied in total.

Blummys offer an upmarket Italian dining experience of fine food and wine.  Based in an affluent area of London, Blummyz required on-site food photography services to capture imagery to incorporate into their website, and also to use in publications and marketing material. All images were captured in a high resolution format, using specialist lighting and capture techniques.  40 images supplied in total.

Sakura Japanese restaurant commissioned Smart to capture food photography after seeing our large and creative portfolio of client work. Sakura required high end, on-site food photography to advertise their extensive sushi bar, traditional Japanese food and drink offer. We used specialist lighting techniques to capture a stunning collection of photographs. 50 images supplied.

Email Marketing is the quickest way to really boost your business, often yeilding instant results for your venue

Connect with thousands of people via email, inform them, promote to them, retain and engage them... get busy!

Having a sound database of prospective new clients is just the half of it! Sure, it's a step in the right direction when it comes to focussing your marketing, but what are you going to do with it to try and drum up new business?

And what of the logistics to sending out such an email to a large number of people? Well, do not fear, this is also something our hospitality marketing specialists are ofay with! Firstly, we'll cleanse your email list, ensuring all duplications and 'bad' data is removed. If the list needs to be further segmented then of course we will ensure this is done too. And then to work we go! We'll schedule the email to go out on a certain day at a certain time, and we'll run the process from our our very own server. All you need do is sit back, relax and wait for the bookings to come flooding in. Simples! If that wasn't enough, we'll also send you a detailed report once the campaign (or series of campaigns) has been run so you can measure and analyse its results. Pretty neat huh?

Direct Mail

Tactile and tangible marketing material is still a favoured method of really defining the quality of your product, service an venue, good old faithful!

Email campaigns are most successful when used alongside other marketing techniques, such as direct mail. Direct mail can take the form of a flyer, a leaflet or a postcard: its basically something tangible that is delivered direct to your existing and prospective customer base with a sole purpose to attract more business.

A beautifully-written, perfectly-presented, incredibly-personalised and well-timed piece of direct mail can have impressive results for your hotel or restaurant, especially when contacting existing guests.

As with our email marketing service, we will also provide you with a full analysis of your campaign once it has run its course. We can find out how many people engaged with your sales' mail, how many people ordered off the back of it, and how many people have kept it for future use.

The easiest way to think of it is like this... just 'existing' online isn't enough anymore: you also have to interact with your 'live' audience. And the best way to do that is to utilise your social media (Facebook and Twitter for example), send targeted e-shots (e-marketing) campaigns on a regular basis and physical printed literature. This is what the client wants and needs in order to entice them to stay at your hotel or eat in your restaurant.

Guest profiling is an incredibly specialist & intelligent marketing service that you need to really boost your trade.

We offer this service specifically for the restaurant and hotel industry. From past encounters, you'll have a fine grasp on what constitutes as the perfect guest or diner who is best suited to your establishment.

If only all your customers could be of the same calibre... well they can... you just need a little help to find them!  And that's where we come in: offering a guest profiling service second to no other.

First of all, we'll help you to identify your most profitable guests. We'll then analyse this data and cleanse it fully to ensure every single aspect is correct. This is incredibly important as any inaccuracies will have a negative effect going forwards. From these initial findings, we will then approach the most reputable data houses in the UK and work in partnership with them to create a more detailed profile of your 'best guests'. We'll be able to find out all sorts of information; including their income, their council tax band, their marital status, and even their favourite place to shop! The more knowledge we can gather, the better.

From this detailed profiling and cleansing process, we will subsequently be able to supply you with a heap of new data for potential customers that match your existing guest and diner profiles.

And, our services don't just stop there. We can go one step further and design a range of bespoke direct mail communications to target their interests, all of which we can email directly on your behalf (this is called email marketing or e-marketing).

Tangible and transparent online marketing for maximum return on investment for your venue

In this day and age, any business that doesn't promote itself online seriously risks being left behind, fortunately you have found us!

This is particularly true for those working in the hospitality trade. Restaurants are a law unto their own and require a special blend of social, local and mobile marketing strategies. But why do these three areas of online marketing matter so much? Well, here's some 'food for thought':

• 146% of consumers rely on social media when making a purchasing decision

• 279% of consumers use search engines to find local services, with as many as 43% of all Google searches now having local intent

• 3The Internet is now accessed more on mobile devices than on desktop computers

Most of us now own smartphones or tablets allowing us to search for what we want on the move. This is particularly pertinent to the restaurant business, by and by because the most searched term by all mobile users (above any other industry) is 'Restaurants'. Surely this shows that it is now more important than ever for your venue to have a strong online presence!?

At Smart Hospitality, we have the industry knowledge to understand what your customers are looking for and the technical expertise to make you visible online. With our dedicated marketing gurus covering every aspect of social, local and mobile SEO; we'll ensure that your restaurant gets noticed above your competition. We'll achieve top search rankings, increase your restaurant website visits and boost your conversion rate.

Web Design for Restaurants, Pubs, Clubs and Bars

So, logo's done, stationery's printed, sign's up, menu covers are on tables and chef's on standby - check; surely everything's in place and you're ready to go, right? Wrong!

Whilst you will attract a passing footfall, granted, many potential customers will no nothing of your existence! You could be situated right in the heart of a buzzing city centre but, with so many people now turning to the internet to search for a place to dine out (particularly when it comes to looking for special offers and discounts), you could rapidly be losing business to your competitors without even realising it.

At Smart Hospitality, we specialise in restaurant web design; offering both brochure style and CMS platforms, with the option to integrate online menus and bespoke table booking systems.

Restaurant web design is the perfect platform to show-off your venue and your food. Professional photographs of your stunning dishes, exquisite cocktails and classy interiors can be utilised throughout the whole of your site; including, backgrounds, images, banners and adverts. Blogs and galleries are also incredibly useful for posting up-to-date images of new menu items, events and other news.

What's so great about brochure style websites is that you have room to rave about you, your staff and your product. As well as photography, you can use videos, feedback forms and links to social media to really promote user interaction.

You may be thinking 'how the hibbidy jibbidies can I do all of this'? Well, fear not. At Smart Hospitality, we build all of our restaurant brochure style websites using concise, easy-to-use, content managed backend systems. This is so you can make changes to your website in the future (as and when you need to), with absolutely no hassle. This will save time and enable you to continuously market and promote your business completely free of charge (once the hard graft has been put down by us of course).

A table booking system is a software that enables you to take online bookings for your restaurant and manage these in one central place. You can access this from anywhere with an internet connection, multiple staff can edit and book on the same diary without the risk of overwriting or double booking, and you can build a database for email marketing and customise it based on their spend history.